Using content from an existing and outdated application, quickly devise an intuitive user interface and create a more modern aesthetic to match Mazda's brand. This version is meant to be a "quick fix" version 2.0. Design solutions should consider future versions.
A quick initial analysis of the existing application was performed to catalogue all content and reveal usability problems. The primary design effort went into developing an easy to use navigation system and a formwork that would easily accommodate changes in future versions.
The Mazda Sales Experience app is now a native app - users will no longer rely on the dealerships WiFi for performance. Two different systems of navigation are used to access content, now the user can get to any content from any location without confusion. One menu is dedicated to information about vehicles. All other items are found in the global menu. Information is easy to find and easy to read. User research has begun and plans for a version 3.0 are forming.
Project Role: Lead UI/UX Designer, art direction, project coordination, client liaison